Two founders, one question.

Aid-I was started in Cork by Ken Kelleher and Matthew O'Mahony. We help businesses get named, and described correctly, when buyers ask AI assistants.

Ken Kelleher

Co-founder, technical

Ken runs the technical side of Aid-I: the prompt tests, the analysis behind them and the changes we make so AI can read and trust a firm's website. He wrote the feasibility study Aid-I started from.

Matthew O'Mahony

Co-founder, clients

Matthew looks after our clients, from the first call onwards. He runs our marketing, social media and networking.

Our story

Why do some businesses come up when you ask AI for a recommendation, while others don't?

Aid-I started with that question. We were both already interested in AI, and we kept talking about how people find information online. For years, businesses have worked on Google and SEO. More and more people now ask AI assistants instead.

Ken turned the question into a feasibility study and brought it to Matthew. This work is sometimes called GEO, generative engine optimisation, and at the time it was barely known: search Google for “AI visibility” and almost nothing came up. We could see where AI was heading, so we built Aid-I around that change before most people were talking about it.

Since then GEO has gone from a term few people used to one that's becoming mainstream, and we have spent that time testing how businesses appear across AI platforms and working with them to find out what actually changes the answers. The question is still the same: if someone asks AI for a business like yours, will it find you?

How we work

First, we find out whether AI names you at all. Only then do we look at what it says about you. We built our own software for both: one tool puts your buyers' questions to every assistant and compiles the answers into a report, and another scans your website and everything said about you elsewhere. We test on ChatGPT, Claude, Gemini, Perplexity and Google's AI Overviews.

  1. Whether AI names you

    We put 120+ real buyer questions to AI, written for your business and asked more than once each. For every question we record who AI names: you, a competitor or no one, and where you rank when you are named. That shows where you're visible and where you're missing.

    The prompt test

  2. What AI says about you

    Once we know where you show up, we check how AI describes you against 2 to 3 of your competitors: what it gets right, what it gets wrong and what it leaves out.

    The brand narrative report

  3. Everything AI reads about you

    Our scan reads your whole website and your presence across the web, rates every factor that affects how search engines and AI assistants see you, and turns each issue it finds into an action plan.

    The action plan

  4. The same questions, again

    We re-test at 1 week, 2 weeks, 1 month, 1.5 months, 2 months and 3 months, then monthly. Every result is measured against the first test.

    Done-for-you

See the full processSee our services

Rooted in Cork

We operate out of Cork, where Aid-I started. We've worked with Cork businesses on how AI describes them and we're working with more now, but we're building Aid-I for businesses anywhere.

See how AI answers your buyers

We test the questions your buyers ask AI assistants, then call you to go through where you come up and where you don't.

Get Your Free AI-Visibility Audit