Health and fitness

The questions your patients and members ask AI

Patients and members ask about a problem long before they ask about a business. We test six kinds of question, from a first broad search to choosing between two businesses. These are examples for businesses like yours.

1. BroadA first search, no place namedWhat are the best private dental clinics in Ireland for nervous patients?
2. Local areaNarrowed to where they live or workWhich physios in Ballincollig can see me this week?
3. Pain pointA problem, not a serviceMy GP suggested physio for my back. Who should I see in Cork?
4. ProcedureOne specific service, by nameWhich dental clinics in Cork offer clear aligners?
5. Your nameChecking you out before getting in touchDoes Your Business take new patients, and can I book online?
6. ComparisonChoosing between you and a competitorYour Business or Competitor: which gym is better for someone who's never lifted weights?

What AI gets wrong, and what we fix

1. It can't tell what you offer.

   Treatments listed in an image, a class timetable inside a booking app, a price list in a PDF. AI may not read any of them, so it doesn't name you when someone asks for exactly that.

   What we fix

   A clear page for each treatment, service or class, written so AI can quote it.

   The action plan

2. It can't check who does the work.

   People want to know who will treat or train them. If your team's qualifications and registration aren't on your website, AI can't match them to the public register, and it is careful about recommending a clinic it can't check.

   What we fix

   Each practitioner's qualifications and registration in plain text on your website, matching the register.

   The action plan

3. Your details are out of date elsewhere.

   Old opening hours on Google, a phone number from before you moved, a second location that has closed. AI repeats what it finds, and people turn up to a locked door.

   What we fix

   Your Google Business Profile, directories and listings checked and corrected.

   Done-for-you

4. It recommends the business that explains itself.

   When someone asks AI to choose between two clinics or gyms, it uses what each one has published: who it's for, what a first visit involves, how to book. The clearer one wins.

   What we fix

   A report on how AI describes you next to two or three competitors, and what to change.

   The brand narrative report

Places AI checks

AI looks for proof outside your own website. For clinics and gyms, that usually means your profession's public register, its association's directory and your Google Business Profile. We check you're listed, and that the listing matches your website.

Physiotherapists

The CORU register, and the Irish Society of Chartered Physiotherapists' Find a Physio.

Dentists

The Dental Council of Ireland's register, and the Irish Dental Association's Find a Dentist.

Aesthetics

The Medical Council's register for doctors, and NMBI's register for nurses.

Gyms and leisure centres

Ireland Active, the national body for the sector.

Every business

Your Google Business Profile.