From a free audit to monthly re-tests

Five stages, in order. Most of the work is ours: you take two calls and decide who makes the changes.

Get Your Free AI-Visibility Audit

  1. 01Within 2 business days

    Free audit

    We ask AI assistants a sample of the questions your buyers ask and check whether they name you. We also take a first look at how they describe you. Then we call you to go through it.

    What you do
    Fill in a short form and take one call.
    What you get
    Whether AI names you for those questions, and how it describes you. It is a first look: the prompt test goes much deeper.

  2. 02Within a week

    The prompt test

    We put 120+ real buyer questions to ChatGPT, Claude, Gemini, Perplexity and Google's AI Overviews. They are written for your firm and your market, and each one is asked more than once, because AI answers change from one ask to the next. They cover six types, in the order a buyer moves through them:

    What you do
    Nothing.
    What you get
    Every question marked by who AI named: you, a competitor or no one. Your rank when you are named, the competitors taking the questions you miss, and a baseline every re-test is measured against.
    1. BroadA first search, no place namedWhat are the best gyms in Cork?
    2. Local areaNarrowed to where they live or workWhich gyms in Douglas have personal trainers?
    3. Pain pointA problem, not a serviceMy knee hurts when I run. Which gym can help me train around it?
    4. ProcedureOne specific service, by nameWhere can I get a body composition scan in Cork?
    5. Your nameChecking you out before getting in touchWhat is Your Business like for beginners?
    6. ComparisonChoosing between you and a competitorYour Business or Competitor: which is better for strength training?
    Example prompt test report for Your Business. Each buyer question is marked by whether AI named Your Business, a competitor or no one. Where Your Business is named, the report shows how often it held the same position across five asks of the same question. Three priorities follow.
    More on the prompt test

  3. 03With the test results

    Your action plan

    We turn the gaps into a list of what to fix, ordered by how much each one matters to your buyers. Every fix is either on your website or somewhere else AI checks.

    What you do
    Take one call to walk through it, and decide whether we make the changes or your team does.
    What you get
    A gap list and recommendations in priority order.
    More on the action plan

  4. 04Another 1 to 2 weeks

    The fixes

    On your website, we add plain answers to buyers' questions, add structured data and make sure the text can be read without scripts. Everywhere else, we make your Google Business Profile, directories and mentions match your website.

    What you do
    Give us access to your website and Google Business Profile, or pass our list to your developer.
    What you get
    The changes made, and listings that match.

    The action plan, for your developerDone-for-you, made by us

  5. 05Then on a schedule

    Re-tests

    We ask the same questions of the same assistants on a fixed schedule. Because the questions don't change, the results show what actually changed.

    What you do
    Read the report.
    What you get
    A report after every re-test, and every month once the re-tests are monthly.
    1. 1 week
    2. 2 weeks
    3. 1 month
    4. 1.5 months
    5. 2 months
    6. 3 months
    7. Then monthly

    The monthly report, for you

    Visits to your website, visits that came from AI assistants, how often AI names you and how it describes you.

    For your competitors

    How often AI names each of them and how it describes them, next to your own results.

    Re-tests come with done-for-you

Is this just SEO?

No, though they overlap. A firm can rank well on Google and still not be named by AI, or be named and described wrongly. We test the answers AI gives and fix what is behind them.

SEO

Search engine optimisation. Someone types a search into Google and gets back a list of links. SEO works on where your website appears in that list, through the words on your pages, how well your site is built and how many other sites link to it. The searcher then clicks through and decides for themselves.

AI search

People search differently here. Instead of typing a few keywords, like “gym Cork”, they describe their problem in full: “My knee hurts when I run and I want to get fit for a 10k. Where should I train?” AI works out what they need and answers, listing a few names and a description of each, taken from your website and what other sites say about you. Often the searcher never sees a list of links at all.

What it costs

The prompt test is €300, the brand narrative report €500 and the action plan €950, plus VAT. Each includes the one before. Done-for-you has an initial cost and a monthly retainer, which we confirm after your free audit and our call.

How pricing works

Start with the free audit

We call you within 2 business days to go through it.

Get Your Free AI-Visibility Audit