Action plan

“What exactly should our developer fix?”

Every fix your own developer needs to make, in priority order. Our own software scans your whole website and everything said about you elsewhere, rates every factor that affects search engines and AI answers, and turns each problem into a fix. Both reports are included.

Price
€950 + VAT
Ready
Within 2 business days of ordering
Delivered as
A PDF report and a call
Includes
Everything in the brand narrative report

How to order: start with the free audit. On the call we confirm this is the right one for you, and you order it there.

Last reviewed .

What's included

  1. Both reports

    The prompt test and the brand narrative report, in full.

  2. Your website, scanned

    Every page checked for what AI can't read or can't find, including text hidden behind scripts and missing structured data.

  3. Your presence, scanned

    Your Google Business Profile, directories and mentions, checked against your website.

  4. The fixes, in order

    Each issue as a fix your developer can make, ordered by how much it matters to your buyers.

Example scan of Your Business's website and presence. Each factor is rated: structured data is missing, answers to buyers' questions are weak, text is readable without scripts, the Google Business Profile doesn't match the website, and industry directory listings pass. An action plan for the developer follows, in priority order.

Not included

  • Making the changes to your website, listings and mentions. We do that in done-for-you.
  • Re-tests and monthly reports. You can add them with an optional retainer.

Who it's for

Right for you if

You have a hands-on web developer, in house or on call, who can make the changes.

Not the best fit if

Your developer rarely touches the site, or you would rather we made the changes. Take done-for-you.

What happens after you order

  1. We scan and test

    Our software scans your website and presence, and we run the prompt test and the brand narrative questions.

  2. You get the action plan and a call

    A PDF action plan within 2 business days of ordering, then a call to walk you and your developer through it.

  3. Your developer makes the changes

    Working from the list, top down. If it turns out to be too much, we can take it on as done-for-you.

Compare the four

Each one includes the one before. If you are not sure which you need, the free audit shows you.

  1. 01

    Prompt test

    Does AI name us?

    €300 + VAT

    120+ buyer questions on five AI assistants. Who gets named, your rank, and your priorities.

  2. 02

    Brand narrative report

    How does AI describe us?

    €500 + VAT

    The prompt test, plus how AI describes you against 2 to 3 competitors: what it gets right, wrong and leaves out.

  3. 03

    Action plan

    What exactly should our developer fix?

    €950 + VAT

    Both reports, plus a scan of your whole website and wider presence, every SEO and GEO factor rated, and a list of fixes for your developer.

    You are here

  4. 04

    Done-for-you

    We want it done.

    Initial cost + monthly retainer

    Everything in the action plan, then we make the changes and re-test on a fixed schedule.

Questions

What do you mean by SEO and GEO?

SEO is how your website ranks in a list of search results. GEO, sometimes called AEO, is how AI assistants find, describe and recommend you in their answers. The scan rates both, because AI draws on many of the same signals.

What does my developer need to know?

Nothing special. Each fix says what to change and where, in plain language, with the most important first.

Are the reports included?

Yes. The action plan includes the prompt test and the brand narrative report in full.

Can you check the changes worked?

Add re-tests and monthly reports with an optional retainer. We ask the same questions at 1 week, 2 weeks, 1 month, 1.5 months, 2 months and 3 months, then monthly, and report what changed for you and your competitors.

Related reading: Does your website make sense to a machine?

Start with the free audit

We look at a sample of your buyers' questions, then call you within 2 business days to go through it.

Get Your Free AI-Visibility Audit