B2B companies

The questions your buyers ask AI

Buyers ask about a problem long before they ask about a company. We test six kinds of question, from a first broad search to choosing between two companies. These are examples for companies like yours.

1. BroadA first search, no place namedWhat are the best HR software companies for mid-sized firms in Ireland?
2. Local areaNarrowed to where they live or workWhich recruitment agencies in Cork place software engineers?
3. Pain pointA problem, not a serviceOur warehouse keeps running out of packaging. Which suppliers can deliver every week?
4. ProcedureOne specific service, by nameWhich agencies build websites for B2B companies?
5. Your nameChecking you out before getting in touchDoes Your Business work with companies outside Ireland?
6. ComparisonChoosing between you and a competitorYour Business or Competitor: which is better for a company with 50 staff?

What AI gets wrong, and what we fix

1. It doesn't know who you sell to.

   A website that offers “solutions for businesses” could be for anyone. When a buyer asks for a supplier to food manufacturers or an agency for software companies, AI names the companies that say so.

   What we fix

   A clear page for each industry and size of company you serve.

   The action plan

2. It can't see your work.

   Case studies in PDFs, behind a form or reduced to a wall of client logos are hard or impossible for AI to read. So it can't tell a buyer what you've done.

   What we fix

   Your case studies in plain text on your website, with the details your clients have agreed to share.

   The action plan

3. Review sites and directories describe an older company.

   Services you've dropped, a product name you've changed, a team size from three years ago. AI repeats what it finds, so buyers hear the old version.

   What we fix

   Your profiles and listings checked and brought up to date.

   Done-for-you

4. It compares you on what your competitors publish.

   If a competitor lists its integrations, who it works with and how it prices, and you don't, AI fills the gaps with guesses or leaves you out.

   What we fix

   A report on how AI describes you next to two or three competitors, and what to change.

   The brand narrative report

Places AI checks

AI looks for proof outside your own website. For B2B companies, that usually means review sites and your industry's own directories. We check you're listed, and that the listing matches your website.

Software companies

G2 and Capterra.

Agencies

Clutch, and IAPI's agency directory for advertising and creative agencies.

Recruitment agencies

The National Recruitment Federation's member directory.

Every company

Your Google Business Profile and LinkedIn company page.